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The Importance of Using Mobile Technology for Your Small Business

The Importance of Using Mobile Technology for Your Small Business

Mobile technology and mobile web use has become so prevalent that some people would argue that we are now living in a post-PC world. While this might be going a bit far, it’s clear that the use of mobile technology in business is more widespread than ever before, and it’s only continuing to grow. Therefore, your small business needs to be able to adapt to the mobile world if you hope to keep up. Here are some of the biggest reasons that mobile technology is so important in today’s business environment, both from a sales and logistics standpoint: 1. More people than ever are using mobile devices to access the internet. It’s an undeniable fact: a growing percentage of web traffic is coming from  mobile devices like smart phones and tablets. According to a recent study, in 2012, more than 240 million people accessed the internet through personal computers. That number is expected to drop nearly 20 million by 2016, while the amount of mobile users is expected to jump by 100 million in that time. 2. More people than ever are buying items online from mobile devices. The most recent estimates indicate that approximately 20% of all online business transactions occur via mobile devices, and some experts believe that this number could quickly jump to more than 50% by 2017. Therefore, it is important that businesses make it easy for their customers to make purchases from mobile devices. 3. A lot of social media usage is from mobile devices. Social media apps are perhaps the most popular apps on iPhones and Androids, and a large chunk of social media browsing is now performed from mobile devices. With the popularity of these apps making social media marketing even more important, it’s imperative that your business is able to capitalize with an excellent social media marketing campaign. 4. It improves communication within companies. Companies that distribute smart phones or tablets to their employees have shown to have much greater intra-company communication. In an age where constant communication is extremely important for the flexibility and adaptability of a business, the importance of this benefit cannot be understated. 5. It allows for standardization within a business.  If you give out the same mobile devices to all of your employees, it is much easier to standardize the types of programs and apps that you use to conduct business for your company. The last two points are particularly important; not only are mobile devices growing in importance for marketing purposes, but also for actually conducting business. At Fidelity Capital, we provide financing for businesses in need of mobile devices. Contact us today for more information about obtaining these devices at a reasonable price.

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How to Eliminate Unnecessary Spending at Your Business

How to Eliminate Unnecessary Spending at Your Business

As a small business owner,  you understand exactly how important it is to maintain control over your finances. However, it’s extremelyeasy to slip into some bad financial habits and spend money that you don’t necessarily need to. These little decisions can add up over time, causing you some major financial distress down the road. Here are some tips on how you can avoid bad spending decisions with your business and maintain good financial health:

  • Purchase only the things your business truly needs. Sure, it might be nice to throw out money for lunches for your employees or to spend money on the latest tablets, computers and other gadgets. But how many of these things are really necessary to run your business? Especially when you’re first getting started off with your small business, you need to keep expenses to a minimum to ensure that you can make a profit. Only buy what you need for your business operations and for your employees to efficiently get their work done.
  • Shop smartly. Of course, there are some types of expenses that you can’t avoid, including rent, supplies for your office, internet service, electricity and other types of payments. Be sure to shop around for these services so that you can get the best prices available. Chances are you’ll be able to find some money-saving deals on at least a few of your regular expenses. Also, don’t be afraid to ask your regular suppliers or vendors for discounts; these companies often are more likely to give deals to faithful clients.
  • Engage in online marketing. Rather than putting most of your advertising spending into print, television or radio, focus your marketing on the internet. It is significantly less expensive and studies have shown that it is likely more effective as well. Get a good-looking website, regularly update a blog and engage with customers on social media.
  • Finance your equipment. Purchasing furniture, computer hardware, vehicles and machinery can be extremely expensive, especially if you have to take out a loan and deal with high interest charges. Instead, consider leasing your equipment. You don’t have to worry about the rapid depreciation of the equipment and it’s extremely easy to upgrade whenever you are ready to do so.

For more financial tips and information about leasing your business equipment, contact us today at Fidelity Capital.

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Choosing the Right Capital Equipment Financing Provider

Choosing the Right Capital Equipment Financing Provider

It’s important for your company to get the most up-to-date equipment possible so that you can stay ahead of the technological curve. To accomplish this, you should consider financing your equipment through a leasing agency. Leasing your equipment comes with a variety of benefits. The most notable is that you can save a significant amount of money on leasing, leveraging the high-tech equipment now at your disposal, while avoiding the financial hit that comes when you must get rid of equipment that becomes obsolete or no longer usable. Compared to bank loans or paying in cash, lease financing also gives you much greater flexibility in your payment plans. No two small businesses are alike, and depending on your industry you might have unique needs. With this in mind, choosing the right equipment leasing company should be a process that narrows down the best fit for you. The following are some important factors to consider when choosing your equipment leasing provider:

  •  Experience: Leasing firms that have more experience in providing these types of services will be more likely to understand the various options available to you. They can make the best recommendations for your particular needs and assist you throughout the financing process so that it goes as smoothly as possible.
  • Owning vs. using: Some leasing companies many prefer that you own the asset they will be leasing. When this is the case, consider choosing a provider that offers lease-to-own plans. If you are simply concerned with using the asset rather than owning, a regular leasing plan is more likely to give you what you need.
  • Size: The sizes of leasing providers vary wildly, from large banks to small, independently owned firms. A smaller firm is more likely to give you the personal attention you need, while a larger organization might have more resources available. Your best approach is to find a company that offers the best of both worlds — great service combined with flexible options.
  • Reputation: Last but certainly not least, you want to be sure that the organization you choose to work with has a reputation for success. Believe it or not, large banks reject most small business loans. When it comes to equipment leasing, you need a provider that ensures your financing plan gets accepted and that the process goes smoothly for your business.

Fidelity Capital is a national lender for equipment financing and leasing. Due to the relationships the company has built over the years, it has a vast network of preferred vendors ready to help your business. When exploring your options, take these guidelines into consideration and find the leasing provider that matches your needs perfectly.

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